About
I'm Ricardo Pons.
I do digital marketing for tourism and experience businesses in Portugal — Fado, surf, tours, culture. The angle that sets me apart is international: SEO, PPC, GEO and Digital PR built for those selling to travellers who haven't landed yet.
How I work
One head, connecting the dots between SEO, sales, CRO, copy and design. When you hire the studio, you hire me to conduct the whole thing — and I direct external creatives (designers, photographers, writers, videographers) so every piece serves the commercial goal.
What drives me
Real growth. Not vanity traffic, not pretty dashboards. Sales, bookings, visitors — things that show up in the client's bank at month-end.
Anchor cases
- Ideal Clube de Fado (Porto): from new venue to #1 in Fado sales in Porto.
- Fado Maior (Porto): in progress — applying and adapting the system validated at Ideal.
- Surf School in Madeira: new site, international SEO, channel manager, OTA partnerships.
- Surf Camp: launched from scratch — brand, site, full digital presence.
The method in three words
Diagnose, prioritise, execute. No canned package — we start by mapping where the funnel leaks and where the cheapest growth lives. From there we decide together where to invest.
Free call · 30 minutes
Let's figure out together how your business can grow.
No commitment. You leave with 2–3 concrete actions to accelerate your online presence — whether you work with me or not.